Marketing Your Way

A 90-day 1:1 program for new entrepreneurs who want to get visible and develop a simple sales strategy to build a solid foundation for their profitable online business.

Marketing Your Way

A 90-day 1:1 program for new entrepreneurs who want to get visible and develop a simple sales strategy to build a solid foundation for their profitable online business.

You’re excited about your new business and eager to make your first sales.

You’ve been learning everything you can about websites, social media marketing and selling so that you can get your first clients and start moving towards profitability.

Yet, signing paying clients seems elusive. You’re taking action, sharing valuable content and promoting your offer, but no one is buying. … or maybe you sold one or two, but aren’t sure how to do it again.

You’re beginning to wonder if you’re cut out for this entrepreneur thing.

You know you need a proven system to follow, but not just any system. It has to feel aligned to you because you know that if it doesn’t feel good, you won’t get it done.

The good news is that you can be successful using strategies that are aligned with your values, your strengths and your preferences. You don’t have to copy someone else’s plan.

As a new entrepreneur, though, it can be a challenge to sort through all the possible options and decide which to choose to fit your personality and your specific circumstance.

What you need is a guide, a coach, a mentor to walk you through establishing your personalized strategy, to cheer you on during implementation and to help you troubleshoot the inevitable hurdles that show up along the way.

I get it! I’ve been there too… trying to get results following someone else’s plan.

After working for years as a biochemist at universities and corporations, I found myself moving towards entrepreneurship. For me, entrepreneurship wasn’t a new idea. I’ve long wanted to work for myself and create my own business.

Of course, wanting to and doing it are two different things!

And – along the way, the world changed. Online became a thing! Online business is something I hadn’t even dreamed of.

But here we are and the potential is just amazing.

I still pinch myself every time I get to do a coaching session with the power of zoom from the comfort of my own coach… and then step out into the backyard to tend my garden.

Whatever I may have thought going into business for myself would entail, it evolved into something different… something far more powerful and with so much more potential than I could have imagined.

So here I was… still passionate about creating my own business and with so much more to learn than I could have imagined when I first started dreaming.

I say this, not to make it sound intimidating, but rather to acknowledge that there is always something new to learn. Always a new challenge.

Initially, I listened to anyone who was training on building a business and getting customers. I tried to build my business the way they were building theirs and failed miserably! I just couldn’t do what they were doing. It didn’t feel right to me.

The hardest things I was being taught were cold market marketing and a warm market approach that simply felt too pushy to me. I just couldn’t grow my business using these approaches.

Long story short, I found leaders more aligned with my values… who promote and teach a heart-centered approach to sales and that recognize that everyone is different and that each person can succeed using an approach matched to their values and their strengths.

I found a business coach that really understood me and began working with her to build the business I now have. I know the value of having a personal guide who’s been where I am and knows how to advance to the next level and beyond… someone that’s there in the ups and downs and really knows you.

That’s why I am here for you… to share what I have learned and how I have used my own intuition, along with the support of my coach and sister entrepreneurs, to advance my business.

You are powerful! You have amazing gifts to share! Get the support that you need to bring your business to fruition and become the profitable venture that you desire it to be!

Here’s what you need

Someone in your corner… who knows you and your biz
Strategies customized to you! … matched to your values, your strengths and your personality.
Action plans … that take into account your actual daily schedule and how much time you can reasonably spend on them!
Clarity on your offer, your ideal client, your messaging and so much more!
Confidence in not only yourself, but also your strategy and action plans!
Periodic progress assessments, so that you can make adjustments as needed.

Here’s what you need

Someone in your corner… who knows you and your biz
Strategies customized to you! … matched to your values, your strengths and your personality.
Action plans … that take into account your actual daily schedule and how much time you can reasonably spend on them!
Clarity on your offer, your ideal client, your messaging and so much more!
Confidence in not only yourself, but also your strategy and action plans!
Periodic progress assessments, so that you can make adjustments as needed.

That’s why I’m here to help you create a strategy that works for you!

And then be in your corner as you implement, help you decide what adjustments to make as you go forward, and support you as you work through and implement other aspects of your business, too!

Here’s how it works…

Depending on your needs, we’ll focus on one or more of these areas:

Biz Foundations

Design your business, including developing your core offer, defining your ideal client and clarifying your message, so that you know exactly what you are offering, to whom and why.
Learn the basic principles of marketing, so that you can sign clients not just once, but sustainably.
Learn how to make biz decisions and how & when to pivot, so that you don’t feel trapped in overwhelm, analysis paralysis or a bad decision.
Embrace your CEO role and learn how to take charge of your biz, so that the business you are creating serves not just your clients, but also serves you!

Strategy

Develop a marketing action plan, so that you know exactly what actions to take to move your business forward.
Increase your visibility, connect with your ideal client and grow your list of warm contacts, so that you reach the right people when promoting your offer.
Choose ONE thing at a time to focus on [e.g., growth, connection, or sales], so that you don’t spread your efforts too thin and you can get traction!
Decide what you are promoting next, get it on the calendar and develop a promotion strategy for that one thing, so that it gets done!

Aligned Action

Create a sales plan that you feel good about taking action on, so that you feel confident and comfortable with the implementation.
Align your strategies and your sales plan to your values and your strengths so that you can sustain your efforts.
Implement your plan, discover anything that doesn’t feel right and troubleshoot, so that you can arrive at a truly aligned and sustainable plan.
Confidently and consistently take action because you have designed your strategic action plan to feel good to you!

Mindset

Learn how to overcome limiting beliefs, fears and anything holding you back.
Learn how to manage self-talk and develop self-trust.
Develop confidence by taking aligned action.
Learn how to avoid comparisonitis and develop an abundance mindset.

Confidence comes as a result of action.

What’s included

9 Coaching Sessions Total (broken out below)
1 x 90 minute Visibility Intensive Session – to establish your 3-month goals and create a clear 3-month client attraction strategy.
3 x 45 minute sessions - for focused coaching on the specific topic most relevant to what you are focusing on each week.
1x 60 minute mid-point Check-In/Strategy Review session – to be sure you are staying on track to reach your goals.
3 x 45 minute sessions - for focused coaching on the specific topic most relevant to what you are focusing on each week.
1 x 60 minute wrap-up Assessment session so that you know exactly what to do to continue the momentum and make this year your best year yet!
Pre-session questionnaires to ensure we maximize the value of our time together.
Email support in between sessions so that you don’t have to wait for the next session to get your questions answered. That way you can move as fast as you want!
Resources as needed to save you time.

The Investment

Introductory Rate: $1200 USD (Save $300 before Nov. 18th)

Regularly $1500

Payment plan available

You’ll come away with…

Clarity on your offer, your target market (ideal client) and your messaging
A marketing action plan that you love… that feels good to you, that you have begun implementing and have already worked out the initial kinks.
You are excited to talk about and promote your core offer because your confidence has increased… You love your offer and you are excited about it! You know the value that your client receives when they work with you.
You have a list of warm contacts. You’ve started (or added to) your email marketing list
You have a simple tracking system to follow up with your warm (and hot) leads.
You have begun conversations with potential clients and are scheduling sales calls — or you already did a few sales calls and maybe even made your first sales!

Who is this for?

You have at least a rudimentary idea of what you sell, to whom, and for what price.
You’ve been investing in training, tools & DIY courses and are frustrated that you haven’t yet made any sales (or very many sales).
You’ve been in business long enough to have discovered a few sales approaches that don’t work or that simply feel “icky” to you and you’re ready to learn new approaches.

Who is this not for?

About me…

Hi, I’m Janice!

A business mentor for new and early stage entrepreneurs. I help with business foundations, visibility and marketing strategies, and mindset so that they can jump start their business and move toward profitability faster.

I love the outdoors, travel & visiting family.

Creating a biz that allows me the freedom to work from anywhere has been very important to me.

It’s not been an easy path, but it is so worth it!

Running an online business is certainly different from working for someone else! But it is also doable and can be learned.

If you’re not where you want to be yet with your biz, know that you can learn what you need to know! No one expects you to come into entrepreneurship knowing all the answers or having mastered all the skills when you begin!

I like to help my clients keep things simple and help them focus on learning and implementing one thing at a time. This helps them stay out of overwhelm and actually moves them faster towards their goals than trying to learn & do everything all at once!

As a biochemist, I looked at both the big picture and the tiniest of details. Even as we focus on one thing, I’ll be sure you know how that one smaller thing fits into the big picture, too. As a coach & mentor, I know that you have questions and you want to be sure that the smaller actions you take are leading you directly towards your goals.

Wherever you are feeling stuck right now is where we will focus – at least initially. I’ll also make sure that you have or create a solid foundation for your business. We’ll look for any gaps in your foundation or marketing plan, so that you know where to focus your attention next. We’ll address anything that’s holding you back from more momentum and clients.

I want to be sure that you are moving your business towards profitability. The speed at which you do that is up to you. I’m here to support you every step of the way!

Testimonials

So much value out of our 1-1 coaching session!

“After working with Janice, I finally have clear messaging for my business. I’ve been testing it with people already and it’s hitting the nail on the head!

What I loved most is that Janice really listened to what I was saying. She understood my position and gave me space to think through everything so that I could leave with clarity around my messaging. She added her advice from her experience, but always with my business in mind.

I would 100% recommend Janice as a coach to others - I got so much value out of our 1-1 coaching session!”

Sophie

Helped me get more clarity on the path I’m supposed to take!

“The one thing I loved about working with Janice was her kindness and the way she guided me to get the answers to my questions. My biggest takeaway was knowing that I was on the right track when it came to the shift I was making on my business. She helped me get more clarity on the path I’m supposed to take. I would absolutely recommend Janice as a coach”

Yadira